It's Just a Model

020 – It’s Just A Model – Noesis

—

by

Peet and Ron
in

It’s Just a Model is a biweekly conversation with Ron and Peet on the interstitium of innovation, tech, design, philosophy and behaviour.

Your hosts are Ron Kersic, and Peet Sneekes.

In this podcast we’ll be talking about the good, the bad and the interesting, all wrapped into a informal, unscripted conversation.

It’s Just A Model – 017 – Liminal

Time codes/ Chapters

  • 00:00 — Intro
  • 01:18 — Atom-smashing ‘AI’
  • 06:18 — The message of the medium
  • 15:23 — Speed-running the (industrial) learning curve
  • 24:30 — The Word of AI
  • 33:58 — Beyond low-hanging fruit
  • 46:00 — Reversing the Reverse Centaur
  • 57:21 — Looking for an industrial Scenius

Links and Tips we discuss

  • The medium is the message — https://en.wikipedia.org/wiki/The_medium_is_the_message
  • Authenticity — https://www.amazon.com/Authenticity-What-Consumers-Really-Want/dp/1591391458
  • The Real/Fake Matrix — https://www.linkedin.com/posts/hanslak_now-with-all-the-fake-ai-generated-videos-share-7439035024533966848-KAsL/
  • Training within Industry — https://en.wikipedia.org/wiki/Training_Within_Industry
  • Management as Technology — https://www.nber.org/papers/w22327
  • The Software Brain — https://www.theverge.com/podcast/917029/software-brain-ai-backlash-databases-automation
  • WordPerfect — https://en.wikipedia.org/wiki/WordPerfect
  • WordStar — https://en.wikipedia.org/wiki/WordStar
  • Negative Space — https://en.wikipedia.org/wiki/Negative_space
  • Donald Knuth — https://en.wikipedia.org/wiki/Donald_Knuth
  • Literate Programming — https://www-cs-faculty.stanford.edu/~knuth/lp.html
  • Airplane! — https://en.wikipedia.org/wiki/Airplane!
  • Path Dependency — https://en.wikipedia.org/wiki/Path_dependence
  • Amazon Phone Trees — https://www.engadget.com/amazon-flex-delivery-drivers-phone-trees-161728196.html
  • Extreme Programming — https://en.wikipedia.org/wiki/Extreme_programming
  • 0%, 50%, 200% — https://www.danshapiro.com/blog/2026/07/0-50-or-200/
  • Good to Great — https://en.wikipedia.org/wiki/Good_to_Great

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